Margherita Pillan, Phd, is associate professor at the Department of Design of Politecnico di Milano and executive vice dean of the School of Design at Politecnico.

She teaches courses of Communication and Interaction Design, and leads project laboratories and workshops. Her expertise covers communication design, interaction design, service design, user centred design, design for social innovation, game design, wearable technologies, smart spaces, evaluation of experience for products and services.

She cooperates with Telecom Italia and with the JOL-Joint Open Lab at Politecnico, and is tutor of PhD students at the Design PhD School.  Her present research focuses smart spaces, internet of things and interactive systems based on innovative forms of interaction and experience. She is an expert of e-learning and ethnography for design.

Research Keywords

Interaction design, design for experience, service design, evaluation of experience, digital system design, design methods.


Pavlovic, M & Pillan, M. (2018). Mapping Hybrid Physical/Digital Ambient Experiences: Towards a Shared Language for The Design of Complex Systems. To Get There: Designing Together, Paris: Cumulus.

Pillan, M., Pavlovic, M., He, S. (2018). Mental Model Diagrams as a Design Tool for Improving Cross-cultural Dialogue Between the Service Providers and Customers: Case of the Chinese Restaurant Business in Milan. HCI International ‘18- DUXU: 7th International Conference on Design, User Experience and Usability, Las Vegas.

Varisco, L., Pillan, M. and Bertolo, M., 2017. Personal Digital Trails: toward a Convenient Design of Products and Services Employing Digital Data. In 4D Designing Development Developing Design (pp. 188-197).

Pillan, M., Varisco, L. and Bertolo, M., 2017. Facing Digital Dystopias: A Discussion about Responsibility in the Design of Smart Products. In Proceedings of the Conference on Design and Semantics of Form and Movement-Sense and Sensitivity, DeSForM 2017. InTech.

Pillan, M.,He, S. 2017. Investigation of Chinese Enclave in Milan to Encourage the Openness- Food Business as a Breakthrough Point. In the 1st International Conference on Food Design and Food Studies, Experiencing Food: Designing Dialogues.

Wu, Y. and Pillan, M., 2017. From respect to change user behaviour. Research on how to design a next generation of smart home objects from User Experience and Interaction Design. The Design Journal, 20(sup1), pp.S3884-S3898.

Wu, Y. and Pillan, M., (in publishing). The crowdfunding platform as a tool for designers to create connected objects.

Pillan, M. and Wu, Y. (in publishing). Design methods and local cultures: intercultural dialogue to foster different perspectives about the design of connected objects.

Wu, Y. and Pillan, M., (in publishing). An exploration of interaction design methodologies for education: Comparing professional vs. educational approaches, and investigating the role of local design cultures.