MEMoSa: in-car Media Entertainment Mobility and Safety

MeMoSa is an EIT Digital initiative of a connected car solution that supports drivers in being aware of their physical and psychological status while driving, providing ad-hoc and real-time safety suggestions. It is based on a combination of a wearable device that tracks driver’s physiological conditions, an on-board diagnostic unit (OBD) that collects data from the car, a mobile app, and cloud components for data integration and analysis, as well as the MEMoSa assistant component based on AI algorithms that provides safety alerts and suggestions to avoid risky situations. Additionally, the solution is developing a mobile and cloud service for insurance companies (selling health and car insurance services) who need a lightweight, low cost solution to better profile their customers for reducing insurance cost, and offering additional value-added services based on contextualized needs.